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Branding

Logos, colors and assets for using the AdFence brand.

Logos

  • AdFence wordmark

    WordmarkPNG

    The primary identifier. White, for dark backgrounds.

    Download PNG
  • AdFence brand mark

    Brand markPNG

    Small spaces, avatars and favicons.

    Download PNG

Mascots

Three of the seven states. The asset pack carries all seven.

Colors

Neutrals

Surfaces and three steps of text.

  • Ground

    #191715--mkt-bg

  • Panel

    #2a2725--mkt-surface-solid

  • Panel, recessed

    #1f1d1b--mkt-surface-solid-2

  • Text

    #ebe6de--mkt-text

  • Muted text

    #b4aea6--mkt-text-2

  • Soft text

    #9b958d--mkt-text-3

Semantic accents

Status only, never decoration.

  • Success

    #8fbfa3--mkt-success

  • Warning

    #d3b274--mkt-warning

  • Danger

    #d4767c--mkt-danger

Typography

Everything is set in Roobert.

See what changed in your ad accounts.

WeightFaceRole
400Roobert RegularBody copy
500Roobert MediumLabels, navigation, buttons
600Roobert SemiBoldHeadings

Usage

  • Keep the original proportions and colors. Scale uniformly; never stretch, recolor or redraw.
  • Use the white wordmark on dark backgrounds only. Use the mark where space is tight.
  • Do not imply endorsement, partnership or certification by AdFence.
  • Write the name as AdFence: one word, capital A, capital F.
  • Font files are not included. Roobert is shown for reference.

Asset pack

One ZIP with both logos, all seven mascot states, the palette as CSS and a short readme.

Questions about usage: hello@adfence.io

Download adfence-brand-assets.zip